Prospecting

To whom it is intended

Anyone in the B2B business and in particular:

• Development managers
• Key Account Managers
• Marketing managers
• Bank sales advisers for legal entities

Why

Prospecting happens mostly spontaneously and without understanding the essence. The first thought is to make a phone call, where your employee, who has not been too busy, or a student in practice, is tasked with "expanding the database". And then they have a hard time trying to push your company through to some of the disinterested people. Prospecting is not a random calling around. It is a process that, when done professionally, guaranties to increase the number of clients.